7 for all Mankind is often misassociated with the denim brand Seven 7, a separate company that has been established in Europe since the 1960s. “Seven7″ Brand immigrated to L.A. and continues to manufacture a slightly lower-priced denim with a similar fit in both the US and Europe. Seven 7 was reintroduced in the United States around the same time as 7 for all Mankind, who filed a lawsuit against the company for stealing their name. The court war continued, in the European field this time. The registration of the word ‘Seven’ as a jeans maker belonged to the ‘Seven7′ brand from the 60s. The court decided in Belgium that “7 For All Mankind” ceases to use the sign 7 or “Seven” even in combination with ” For All Mankind”. “Seven7″ licensee in Europe drove the Brand in big success the past few years, lifting the quality standards to extra premium denim, introducing the embellished category in denim, decorated with Swarovski crystal. Other denim brands, including “7 For All Mankind” followed this trend. Price points were also driven to extra premium denim standards, establishing the “Seven7″ jeans among the most desirable fashion items. The European Licensee regenerated the “Seven7” essence of the 60s, combining the original “Seven” design values with L.A. style. “7 For All Mankind” and “Seven7” represent style and status.
7 For All Mankind has various pocket embroidery designs on their jeans. One is their signature squiggle logo which is found on bootcut jeans, low-rise jeans, straight leg, boycut, wide leg, Jagger, Colette, Roxanne and others. Their A-pocket jean consists of an “A” stitched on the pocket and sometimes incorporating Swarovski Crystals. The Dojo jean consists of a “7″ on the pocket, the Kate features V-shaped embroidery, and many other designs exist on various styles. It is not always possible to determine the cut or fit of a 7 For All Mankind jean by the pocket design alone.
The women’s line of jeans includes a variety of fits such as: Bootcut, low-rise, A-pocket, Kate, wide leg, flare, Dojo, Jagger, Flynt and others. The men’s line includes: Bootcut, Relaxed, Flynt, A-pocket, Slimmy, Slouchy, Standard and others.
Both the men’s and women’s line feature a variety of “washes” which combine fabric, color, and finishing techniques in unique combinations. Washes include New York Dark, Medium Chicago, Bombay, and others.
The fits, washes and pocket designs available change with each fashion season.
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